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Ganesh Festival and Pune Festival are two of the major events in Pune, both celebrated with utmost enthusiasm. Both are held around August and September and pull devotees and tourists from around the world. Shivaji Maharaj Jayanti is celebrated with great vigour. Sawaai Gandharva Music Festival is a 3 day event promoting Hindustani and Carnatic classical music in the region. The 3 day event is attended by popular artists from across the country. Other events of the city include the Pune International Film Festival, The Damru Rhythm Festival, Singapore Malay Food Festival, Jaaz Utsav and Nh7 Weekender. Auto Expo, Kisan Fair, Industrial Maintenance Expo are a few among the many business events in Pune apart from the city hosting pharma conferences, product launches, and corporate award functions.